Listing your class on Happity is only the beginning. If you want to establish your brand, grow your audience, and build a sustainable business – with lots of loyal and new customers coming through the doors every week – our marketing platform is here to support you every step of the way.

This guide will walk you through the features and help you get everything set-up.

A listing on Happity is completely free, and always will be. On the free plan, your Followers will also receive one email per term with your current timetable.

To use the other features in this guide, you will need to be a Member. Find out more about Membership here or upgrade on the link below.

Make your Happity page a super confidence builder

The more confidence you can give parents that your class is right for them, the more likely they are to come along. It's worth remembering that new mums and dads had likely never even heard of baby classes before becoming parents, much less attended any!

Alongside a clear description, adding your banner image and social media feed will really help prospective customers to visualise what happens at a class, and feel confident that they know what to expect when they arrive on the day.

Including a logo will also make your listing stand out in Happity’s search results.

Head to Profile > Organisation in your Happity Dashboard to add an image, logo and social media feed to your profile.

For more help: Can I add images or photos to my page?

Appear at the top of the search for your exact target customers

Using Featured Listings puts your class at the top of the search results for local parents when they are searching with the correct days/times and age of their little one.

It’s a really powerful way to reach the exact customers who are hunting for classes just like yours, for just 1p per search (much cheaper and more targeted than a Facebook or Google Ad!).

A Featured listing:

To set-up Featured Listings:

For more help: How do I become a 'Featured' activity?

Every Sunday, we send out our much loved What's On newsletter to 115k+ parents from all over the UK.

Completely tailored to the recipient's preferences (such as location, age of their little one, and the days they are free), the newsletter includes 5 recommended classes taking place in the week ahead, and generates lots of new bookings and enquiries on the site.

The newsletter prioritises bookable, verified classes listed by Happity Members.

Make sure your classes are eligible to appear in lots of newsletters by ensuring:

After you’ve completed these steps, you can leave the rest to us! Sit back and enjoy the benefits of fully personalised email marketing, every Sunday night, without lifting a finger.

For more help: What is the What’s On newsletter, and how can my classes be included

We’re always looking for ways to broaden your reach to new parents, and show prospective customers how wonderful classes are for babies, toddlers and the people who care for them, too.

With over 20k followers, our Instagram is a great place to re-share the lovely content you create to a broader audience.

Here’s how to get a shout-out on our stories:

We re-share class providers to our stories on Mondays, Thursdays and Sundays.

For more help: Getting your classes promoted on Happity’s Instagram story

Enquiries and Followers alerts don’t require any set-up from you, but are useful to know about.

As a Happity Member you can receive unlimited enquiries from parents via your class pages.

Whether it’s feeding in the class or parking at the venue, there will always be some parents who need to chat with a ‘real person’ before committing, and getting back to enquiries promptly can really help to drive more bookings.

They will come into the email address which is registered with Happity, so keep an eye on your inbox.

Parents can sign up to follow you on your Happity page, which is a great option if they love the sound of your classes, but can’t find a day or time to suit them right now. As a Member, whenever you update your Timetable, all your Followers will receive an alert letting them know your latest days/time and venues.

Our system does the legwork automatically, so you don’t need to take any action to benefit from this feature :-)

See also: How to use Happity Followers for zero-effort email marketing

The marketing platform is available to all Happity Members, and Membership includes access to our booking system, learning and growth tools, and lots more. Find out more about Membership here or upgrade in your Dashboard.