Exclusive Benefits for Happity Members
Happity Membership provides your classes with exclusive benefits and maximum visibility - for just £37.50+VAT per annum.
- the opportunity to feature in weekly newsletters to parents and on our social media channels
- your classes at the top of matching search results up to 100 times per month with our Promoted Listings service (this can be upgraded to more if required)
- a direct enquiry form on all your classes - making it quick and easy for parents to contact you - often the first step towards attending a class
In addition you'll receive:
- option to use our online booking system at just 3% commission (inc VAT) - with no monthly fee or charges for Free Trial bookings
- Access to a directory of all Happity venues to help you grow your business
- Priority in working with us on Brand Partnership projects and events (e.g. Mothercare x Happity)
- a Facebook newsfeed displayed on every one of your listings, giving parents an opportunity to get to know you, see your existing reviews - and find out which of their friends already follow you
A direct enquiry form makes it easy for parents to contact you
Our Social Mission
Happity is a mission driven organisation, owned and operated by a small team of flexi-working parents. We've experienced the social isolation that can come with caring for a newborn, and the all-too-often knock-on impact on mental health.
We've chosen to run Happity via a low-cost Patreon style membership and enable class providers to maximise their marketing through Happity - no matter whether they choose to take online bookings or not.
We found that a commissions-only business model, was putting this mission in jeopardy.
Features like the enquiry form and social media newsfeed help more parents to attend your classes - but it makes it less likely that a booking will be completed through Happity.
A pure commissions-based model would mean we'd have to stop offering these features. It would also incentivise us to hide free or community events that we know are so important to helping parents escape the four walls, when it feels like that's all there is for company!
Your membership fee allows us to pursue our mission in a way that's sustainable and ethical, and allows us to work in the best interests of both parents and class providers alike.
Keeping You Independent
When we started Happity - the idea was simple. We wanted to help new parents escape isolation, by finding great things to do with their babies nearby.
Nowadays, we're up against some stiff competition of an altogether different nature - and our mission has grown with it.
Many tech platforms like Uber, Airbnb and Amazon are powerful because they monopolise the market. Their sole purpose is to maximise profits. Although they provide great services to consumers, it means small independent companies quickly become dependent on them and are left with little alternative choice.
But we think the market for baby and toddlers is different and deserves something better.
For many of us in this sector, compassion and community is in our hearts - it has to come first before profits.
Happity exists because we believe class providers running baby & toddler classes deserve an alternative choice.
Becoming a Happity member means you can make the most of work you've already put in elsewhere - displaying your social media feeds directly on your profile pages, and displaying the links to your own website - which some other sites choose to hide.
Our aim is to help more parents build their local connections and community through baby classes. And to help your business grow.
Membership costs just £37.50+VAT per annum - just a few pounds per month, and affordable for most small businesses. 🙂
Charities, social enterprises and community organisations can apply for Social Good Membership for FREE (NB - this does not include complimentary Promoted Listings credit each month, but does allow you to access the paid service if you wish).
Why is it only £37.50?
Parents who use Happity are often in a hurry, searching on the same day or night before - they're probably jiggling a crying baby in their other arm. They might want to ask you a question before attending. They might be stuck at home if they can't.
The membership fee is set at a low rate delivering exceptional value for money - a no-brainer for the vast majority of class providers. This helps ensure we are providing the best possible service for vulnerable new parents.
Can I pay more?
Yes! (Well, sort of.)
The Promoted Listings service is exclusively available to members only. It places your classes at the top of matching search results, as well as category pages. They are also prioritised in email newsletters.
If you have a bigger marketing budget, you can opt to top up the 100 promotions each month by setting an extra budget (at a rate of 1p per search). Your contribution will help us develop Happity further. 🙂
I run a community event and don't have funding
Then we think it's all the more important that parents can find your classes and contact you! Please get in touch to apply for free membership.
How To Upgrade
Simply go to the 'Promoted Listings' tab in your dashboard to activate your membership or click the button below.
Have any questions?
Drop us a line on [email protected] or send us a message via the blue chat button on your dashboard. 🙂