Pre-sales are a perfect way to reward loyalty amongst your existing customers, and maximise sales for your classes before the new term begins.
Here's how to set them up on Happity using hidden links.
💡 Top tip: You might also choose to only sell block / term tickets in the pre-sale initially. This will allow the bulk of your classes to be sold in advance and help save on your transaction fees. It also means your early customers get your classes at the best available price.
1. 'Hidden' mode
You can set a class to 'Hidden' in Happity to remove it from all of the public facing pages on Happity. This will also stop the site from submitting your class info to Google.
Go to your Weekly timetable
Click the 3 dots next to the class
Click View
Select the hidden radio button in the top right of the screen
💡Tip: If the current term is still running and you don't want to remove the class from the listings, you will need to duplicate it first. See more info about duplicating a class.
2. Get your booking link
To get your pre-sale link:
Go to My Classes > Registers
Click on the first class of your new term (you might need to use the next button to move to the next page)
Click the Booking Link button to get your link
Copy and paste this into your WhatsApp groups / email newsletter and send to your existing customers.
3. Who to email
Provided you have uploaded a Privacy Policy, all of your previous customers via Happity will have been asked if they would like to sign up to your newsletter at the point of booking.
You can Export the full list of who has subscribed under Customers > Bookings, and these will be clearly marked as to which customers subscribed and which didn't. You may have also collected 'Followers' on Happity who have opted in to hear from you too.
These subscribers can be added to your own mailing list to receive regular news from you, until they unsubscribe. We highly recommend Mailerlite for an easy to use, lightweight emailing tool. They have a generous free tier, and it remains affordable if you need to upgrade.
For a new term, you'll probably also want to email your recent customers to invite them to book in. We recommend contacting these customers separately from your general mailing list however, as you'll be contacting them on a 'legitimate interest' basis only and should not continue to email them with other news thereafter.
4. When to email
Busy tired parents easily miss emails(!), so it's good idea to have at least 3 contact points. You could do this by:
a) announcing when your pre-sale will be starting, a day in advance
b) letting them know when the pre-sale opens
c) giving them a reminder before the pre-sale closes
Each time include what their deadline is, why they qualify for the pre-sale and if you are planning to accept single session bookings at a later date, then also make it clear that you're only taking term and block bookings in the pre-sale and that these will be available later (space permitting).
We tend to find that parents are most likely to open emails around the lunchtime nap, or shortly after kids bedtime!
As ever, if you have any questions with this feature - please contact us on [email protected]. 🙂