Providers running classes for babies & toddlers based anywhere in the UK are welcome to register with Happity. 🙂

It's free to open an account and start adding your listings!

We are a small team of parents who have always worked remotely, using Zoom for over 3 years to run our platform to reach over 250,000 parents in 2019/20.

When covid struck, we adapted the business - successfully supporting hundreds of class providers to make the transition over to delivering online classes, becoming the UKs #1 platform for online baby classes in the process. Now, as lockdown eases, we are continuing to support a new dual ecosystem of both online and in-person classes.

If you need any help with using Zoom, we have put together a knowledge centre with contributions from our lovely community of class providers. This info is available to all here in our support centre. We've also provided a shared blog for briefing parents on how to make the most of online classes, and help Happity Members with chat and email support on getting set up.

Let our booking system take care of all the admin and make the whole process easier. You don't have to be alone in this - we are right here with you ❤️

Victoria from Tiny Feet

What is Happity?

We are the only platform dedicated to helping parents find classes for bumps, babies and toddlers. Initially launched in just 4 postcodes of London in 2017, we've grown to reach over 250,000 parents - largely by word of mouth!

Happity now helps over 1,000 activity providers find parents for their weekly classes. We rank first page on Google for over 1,000 search terms, including things like 'baby classes near me'.

We've featured widely in the press - including The Guardian, The Times, Grazia, the BBC, Sky and Five News - and been selected as one of the top parenting gadgets by both the Evening Standard and The Independent.

It's easy to add your classes for FREE in less than 2 mins - from any device.


How are we different?

Happity is the only platform exclusively for baby and toddler classes.

It's run by a small team of parents, and was borne from our own personal experiences of new motherhood and the feelings of isolation that often accompany it. 

We wanted to help other parents find their local community, by making it easy to attend baby classes and make friends in their area.

You may find we're quite a lot different from other tech startups in the way we operate. We are part of the wider Zebras Unite movement, committed to building communities and serving our customers first, because we believe the tech sector is badly broken. Tech startups are encouraged by investors to pursue 'outsized profits', instead of building sustainable businesses. They're required to monopolise markets aggressively, squeezing the small businesses or individuals that rely on them.

Happity is different. We are independently funded with a membership model for our customers. Our ethos is to keep the platform as open as possible and to help as many people as possible. That means parents don't have to register to use Happity, and class providers don't have to use our booking system to get visibility.

It's our aim to protect the independence of small businesses and show there's more than one way to build a tech-based business. We campaign for things we believe in - including gender equality, parenting rights for both fathers and mothers, and supporting sufferers of perinatal mental illnesses.

As a team of parents working flexibly around our children ourselves, it's our goal to see you thrive.

OK - what's the catch? (If it's free to register, how does Happity make money?)

We run on a 'Patreon' style membership model.

Happity Members can access affordable, effective marketing services and an upgraded profile for just £45 inc. VAT per year. (** Now REDUCED to £15 inc. VAT during Covid19).

Amongst a number of other benefits, this will embed your Facebook page directly on your Happity profile, and add a contact form too. Members can then receive unlimited customer enquiries for free - via email or Facebook Messenger. This is taken up by the majority of class providers who register with us and we have exceptional high rates of repeat customers - because it works. Read more about Happity Membership.

Members also have access to Happity's booking software, designed specifically to support baby & toddler classes at only 3% commission (incl. VAT). It has a wide range of easy-to-use features to help you grow.

** COVID19 Update - To help businesses in this difficult time, we've also waived commission fees for up to £500 worth of bookings taken during your first 3 months of membership - effectively making your membership free if you choose to use Happity for bookings. 😊

As small business owners, we understand how very little time there is to do everything you need to. That's why our system is designed to let you manage your entire business affordably within the platform if you haven't got another system in place. Not just for ad-hoc sales, it can take care of both marketing an admin at the same time. It helps you build your marketing list, manage your registers and create sales reports. You can even share your register with an external teacher! Read more about Happity Bookings.

We know not everyone will want to use Happity's booking system, but may still want the occasional marketing boost. The best positions on the site and in the parent newsletter are reserved for our Promoted Listings service, which operates similarly to Google Ads. It works on a pay per view basis. All Happity Members have equal access to this service - whether you choose to use Happity Bookings or not. Read more about Promoted Listings.

Finally, we also offer a concierge / VA service to help busy class providers manage their admin on Happity, starting at just £18+VAT per hour.

All of our services are designed to be fair and affordable to help you grow, and in turn that helps us grow too. We've put all this info on this page for when you sign up, rather than hiding it elsewhere on the site, so there's no nasty surprises. Because that's how we do things. 😉

Here are some of our customer testimonials.

I have a question.

No problem. Click the blue button below to message the team and we'll be happy to help! 🙂

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